Friday, April 20, 2007

Ford expands operations in China

Ford manufacturer of Ford mufflers has recently made several strategic announcements that will support its forward-moving business direction in China focusing on the company’s rapidly expanding presence and increasingly competitive position in the world’s second largest automotive market.

On a formal press conference held at the Ford stand, Mei Wei Cheng, Vice President of Ford Motor Company and Chairman & CEO of Ford Motor China announced the following:

1. The official start of volume production at the Changan Ford Mazda Engine Company would begin very soon.

2. The production at the new Nanjing facility, Changan Ford Mazda Automobile Company (CFMA) will commence before the end of this year.

3. The third generation Ford Mondeo will start production at Changan Ford Mazda Autombile’s Chongqing plant later this year.

4. An all-new Ford small car is to be produced at the Changan Ford Mazda Automobile Company Nanjing plant in 2008.

Moreover, Cheng referred to Ford Motor Research & Engineering (Nanjing) Co. Ltd. in his speech, which received government approval last March for its role as an integral part of Ford Motor Company’s global research & design. Cheng said that this new operation will boost Ford China’s local engineering capabilities as well as strengthening the sourcing capability for manufacturing in China and at the same time support Ford Motors global manufacturing.

According to Mr. Cheng, “These collective announcements underscore Ford Motor's commitment to the China market and China's growing importance to our overall global strategy. Ford Motor China now encompasses one of the most comprehensive and competitive operations in the Chinese market, including full-scale vehicle and engine production; research, development and engineering; sales; aftersales services; and auto financing. Our local partnerships and the smooth implementation of our China strategy have greatly contributed to Ford becoming a leader of China’s automobile market. Ford's complete line up of cars in China now includes premiere and mid-size vehicles, small cars, SAVs, SUVs, and commercial vehicles."

The sleek, third generation Ford Mondeo and recipient of quality Ford muffler was used in the latest James Bond movie “Casino Royale” which showcase Ford’s special European kinetic design language and world class technology. It follows the path of the S-MAX which was chosen as the ‘Car of the Year for 2007’ and to become the next Ford model to be produced in China.

Mr. Cheng said “Our hugely successful European products have also proven to be very popular among Chinese consumers. From the hot selling Focus to the eye-catching S-MAX, and now the sleek Mondeo, Ford will continue to introduce our latest auto design engineering concepts to the China market. This will be supported by our renowned professional sales and aftersales services, as well as our creative ‘Make Every Day Exciting’ brand campaign."

Ford Motor Company and its five affiliated brands are showcasing 53 exciting vehicles at its Auto Shanghai 2007 stand. For its third generation Mondeo, Ford will showcase its kinetic design language with the sculpted iosis X sports crossover concept together with the CFMA produced S-Max, and C-Max, which is making its very first China debut.

The very popular Ford Focus lineup will also be featured on the Ford stand with the 2007 Focus, the European-imported Focus ST, Focus China Circuit Championship Racing Car, and the 2006 Focus RS ‘World Rally car’. Ford Motor Company and the CFMA have become one of the leaders in China’s growing auto industry with an impressive 86.6 percent increase in China market sales for 2006 which is far ahead of the overall industry average. The CFMA’s first quarter sales have totaled 38,908 units or 40.8 percent increase over the same period a year ago.

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